Aug 4, 2011
Naijaura who announced a partnership with Nollywood love a few months ago was detailed by CNN . The CEO talked about the problems they face and CNN also exposed the good things that they are doing for Nigeria.
Lagos, Nigeria (CNN) – How to make money from movies online is a question vexing studio executives the world over. But a Nigerian tech entrepreneur claims to have the answer — for his country’s burgeoning film industry at least.
Jason Njoku is the managing director of Nollywood Love, an online entertainment company based in Lagos that aims to bring the very best of Nigeria’s “Nollywood” cinema to a pan-African and global audience.
Since last December, it has been buying up the rights to Nollywood movies and uploading them for viewing on a dedicated YouTube channel.
“I was swept up with this wave of amazing content, which when I looked at ways to actually consume it, there wasn’t any — the legal distribution infrastructure just wasn’t there, so I thought let me just try it and add some value,” says Njoku.
